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We're BA Pro.

Business analysis consulting for teams that build software, run operations, and transform organisations.

Our Story

BA Pro was founded by Alexandra Hartley after 15 years of watching projects fail for preventable reasons. Not because of bad developers or insufficient budgets, but because nobody had done the analysis work properly.

The pattern was always the same: unclear requirements, misaligned stakeholders, poorly understood processes, and teams building the wrong thing with impressive efficiency. The technical work was often excellent. The analysis work was almost always the weak link.

BA Pro exists to fix that. We're a specialist consultancy focused exclusively on the analysis side of delivery. We don't write code. We don't manage projects. We do the thinking work that makes sure the right things get built, for the right reasons, the first time.

Since founding in 2014, we've worked with startups, scale-ups, FTSE 250 companies, and government agencies. Every engagement has one thing in common: we leave our clients more capable than we found them.

What We Believe

Outcomes over methodology

We use whatever approach works best for your situation. Agile, waterfall, hybrid -- the methodology is a means, not an end. We measure ourselves by what you deliver, not by which framework we follow.

Understanding over documentation

A shared understanding in the room is worth more than a perfect document nobody reads. We create just enough documentation to support delivery, not to justify our existence.

Partnership over delivery

We're not a body shop. We work alongside your teams, transfer knowledge at every opportunity, and design every engagement to leave you more capable than when we started.

Clarity over completeness

Perfect information is the enemy of progress. We help teams make good decisions with the information available, then iterate as understanding grows.

The Team

AH

Alexandra Hartley

Founder & Principal Consultant

JO

James Okafor

Senior Business Analyst

PS

Priya Sharma

Process Optimisation Lead

MC

Marcus Chen

Digital Transformation Advisor

Certifications & Partnerships

IIBA
CBAP
BCS
SAFe
PMI-PBA

Ready to build the right thing, the first time?